The founder and CEO of Tatelierr Brand, renowned fashion illustrator Oluwatobiloba Olatoke, talks with SEYI TAIWO-OGUNTUASE about her creative process. In addition to addressing more general challenges in the fashion industry, she talked about how her work effortlessly blends elegance with a modern touch that is influenced by Nigeria’s rich cultural past. Quotes:
What was the beginning of your career as a fashion illustrator?
At a young age, I started my adventure into the world of fashion illustration.
Being passionate in fashion design as a child, I was surrounded by creativity all the time.
But it was while I was a biochemist at Bowen University that I really discovered and refined her art.
Motivated by a curiosity with science and its ability to address practical issues, I pursued a degree in biochemistry at Bowen University.
Though I developed a passion for biochemistry, my love of art and fashion remained constant.
Drawing inspiration from a lot of art-related stuff, I found myself sketching designs and immersing myself in fashion magazines during my time in college. It became evident that fashion illustration was more than simply a pastime; it was a vocation.
Among other things, it started with someone who has experimented with entrepreneurship extensively. I used to manufacture beads.
I made bags, among other things. I recalled that because we were both fighters, I had a companion with whom I wanted to attempt anything to get out of the trenches. Together, we began training in illustrative techniques. I stayed through while she quit.
However, I got started and am now here because I love to express myself and see people wearing designs that I can relate to.
After completing your studies in biochemistry at Bowen University, you became a fashion artist. When you’re trying to come up with a style, what comes to mind?
A leap of faith and the bravery to pursue my passion were necessary, but the shift from biology to fashion illustration was simple.
Despite the fact that I was already disinterested in the study, biology helped me with fashion illustration. It inspired me enough to learn how to express my creativity and realize my artistic ideas.
In addition to being drawings, my illustrations tell a story about the changing landscape of fashion. The essence of the clothing and the feelings it arouses are captured in each piece, which tells a tale. My work not only defines and influences fashion trends, but also brings fashion to life in a timeless and modern way, whether it’s through the delicate drape of a couture gown or the edgy structure of avant-garde street wear.
I am a strong supporter of sustainability in the fashion business, and I want to use my art to spread the word about the value of moral fashion and the environmental effects of high fashion.
You want to use your creativity to spread the word about the value of ethical fashion methods. How will you do this?
Giving the world access to my gift is what first springs to mind for me.
I plan to accomplish this by sharing illustrations that emphasize the value and beauty of relevant luxury fashion collections. By posting on social media, working with fashion businesses, and shortly presenting my collections, I hope to inform and encourage people to choose fashion with awareness. Luxury and rich cultural legacy are frequently portrayed in my illustrations.
To encourage the upcoming generation of fashion illustrators, I regularly lead masterclasses and workshops in addition to my professional job.
What workshops and masterclasses do you host to motivate the next generation?
Putting up seminars and workshops has been a rewarding aspect of my path.
These workshops aim to motivate and provide the upcoming generation of fashion illustrators with the necessary abilities and information.
I discuss subjects including digital tools, portfolio building, illustration techniques, and the significance of ethical fashion.
Witnessing the growth and development of budding stars’ distinct styles is immensely satisfying. A major component of the Tatelierr Brand is training.
What motivates you to draw and where do you find inspiration?
There are numerous sources of inspiration for me. My work is influenced by a variety of sources, including nature, historical art, cultural heritage, colors and textures, and contemporary fashion.
In addition, I find inspiration in the accounts of fashion industry professionals who are using fashion to change the world.
I’ve been further inspired by the fashion industry, which has been significantly impacted by AI innovation.
How would you rank your current accomplishments?
I would rank my journey as a combination of impact and growth when I think back on my accomplishments.
I’ve had the chance to dress numerous Nigerian celebrities, work with well-known fashion labels, present my work in international shows, and coach up-and-coming artists.
Every accomplishment demonstrates the diligence and enthusiasm that motivate me.
I have frequently considered giving up. I recalled that I had contacted this well-known fashion illustrator back when I first started. Despite my willingness to pay to learn and improve, this brand abandoned me.
I was furious, yet my enthusiasm and my willingness to give up were at odds. You put up a fight for what you believe in.
What has been keeping you going, if not?
What keeps me going is my capacity to continue to influence fashion trends and the fashion industry. In addition, I enjoy my work.
What drives you to take action?
There have been difficulties in my career, just as in any other. Each challenge, from figuring out my own voice in a cutthroat field to striking a balance between artistic expression and business sustainability, has given me important life lessons.
The support of my mentors and network, together with my unwavering passion for fashion illustration, are what keep me going. Being able to influence change and help create a more moral fashion business through my work inspires me to keep going.
What difficulties have you faced while doing your duties and how have you overcome them?
I am really hard on myself and meticulous. As a result, I don’t face any difficulties conducting business.
Once more, if you work in the fashion industry, you may encounter challenging customers. My goal is to always give my clients my all. I take satisfaction in the fact that I don’t have to argue with my clients. In my opinion, the Tatelierr Brand’s customer experience is crucial.
Your mentors are who?
Jesus is my mentor through the Holy Spirit, to start. Finally, the globe, and my husband, who is also one of my mentors.
There are many lessons to be learned from the rise of social media across the world. Mentoring is available to all.
In the next five to ten years, where do you envision your brand, and what can the world expect from you?
My future goals include working with new fashion labels, growing the Tatelierr Brand internationally, and using my art to inspire and educate others.
I see my brand as a pioneer in using art to promote relevant luxury clothes in the next five to 10 years.
Since you started, how has it been?
difficult, yet incredibly gratifying and adventurous.
Who are the people you want to reach?
easy. All high fashion enthusiasts and women who enjoy dressing according to their own tastes and personalities. People who are enthusiastic in fashion and art, fashion labels, and editorial magazines are also among my target clients.
Could you describe some of the difficulties you face in this field?
One of the biggest obstacles in the industry is maintaining innovation and relevance in the face of constantly shifting trends. Another is managing the business’s structure such that it functions flawlessly but pulls me out of it.
What guidance would you offer to those interested in entering this industry?
I would urge anyone who wants to work in this field to follow their passion, keep improving, and embrace the potential of using their art to express stories. Additionally important are networking with specialists in the field and developing a solid portfolio. Cooperate.
In your opinion, what steps should the government take to encourage the nation’s female entrepreneurs?
The government can help female entrepreneurs by establishing mentorship programs, making funding options easily accessible, and cultivating an innovative and creative business environment.
In the fashion industry, what is the most significant lesson you have learned?
One significant thing I’ve learnt is the importance of resilience and genuineness. Maintaining your vision and being flexible are essential for long-term success in the fashion industry, despite its sometimes demanding nature.
How do you keep abreast of the newest styles in fashion?
I follow industry news, go to fashion events, and interact with fashion communities on social media to stay current with the newest trends in fashion. My interest and never-ending education help me stay up to date with the ever changing fashion industry.
By sharing my experience and knowledge, I want to encourage others to follow their dreams and have a great impact on the fashion industry.
